For those who’re seeking how to gain customer loyalty, make a business stand out in the digital space, and build a powerful brand regardless of a recession. Here I’m sharing just a few helpful tips and ideas on how animated marketing videos can help do it.
Businesses all over the world ask the same questions: How to revive and survive in the new, more digital normal? How to engage customers and gain their loyalty? How to grow conversion rates regardless of the challenges caused by a post-pandemic period? In this article, I’m going to help you answer these and many other questions about business survival and customer engagement in the new market conditions dictated by an economic downturn.
Have you thought that cartoons are just for kids? No, we, adults, adore them too. Animated videos have become a popular digital marketing trend, particularly now, when customers need more help, support, and empathy. Many forward-thinking brands across the globe have already unlocked the sales and marketing power of animated explainer videos for business. Some business and marketing experts even say that an animated explainer video is essential to a product marketing strategy. Let’s consider here why.
FOR EXAMPLE OF THE ANIMATION VIDEO
Explainer Videos Support a Customer Support Team
Explanatory videos can help unload your customer service team. Instead of long explanations on how to complete particular action with your product or service, your support team representative may redirect the customer to an appropriate short animated video in the FAQ section on your website.
Have you already investigated the most common cases and challenges consumers may face when using your software or product? Probably, it’s difficulties during account registration or product set up. Your company can produce animated explainer videos to answer all the most frequently asked questions.
You may think that’s quite expensive. It’s actually not, particularly when it comes to animated videos that are much cheaper than live-motion video production. Plus, you should consider how much time and effort of your customer help team you may save investing in animated video-explainers. They may help “support” your support team, improve customer service, increase customer satisfaction, and retention.
